I had a really hard time choosing this last photo. But ultimately, I feel like this embodies the old world aesthetic of DGC.
The mirror perfectly frames this shot and gives the viewer a better idea of the company, in my opinion. In case you haven’t grasped it by now, they’re all about being local, handmade, embracing that rustic hardworking appeal of Detroit and turning out quality products. I really liked the old school shaving applicators, as they reminded me of being a little kid again and playing around my dad’s and grandpa’s, pretending I was shaving too. That’s the thing about this classic, old school stuff – it evokes memories you might have forgotten and brings a genuine smile to your face.
One of the other things I enjoyed about their booth at DIY was that they really paid attention to making their displays look vintagey, organic, and rustic, and it played up their products really well. (+10 points, guys)
You can have awesome stuff, but if you don’t display your products right, you’re missing half the equation for success. True story. Trust me, I went to school for this.
And that’s it for the mini series folks! Hope you enjoyed it and thank you again, Detroit Grooming Company, for allowing me to photograph your merch and sending so many viewers to my blog, that WordPress specially notified me of a boost in views. #yousdabest